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Case Study


Stopping the Bleed: Turning a Negative-ROI Ad Account Into a Profit Center
Turning a Negative-ROI Ad Account Into a Profit Center ACoS Recovery · Campaign Restructure Ongoing Engagement · Rescue & Optimization Not every client comes to us at the beginning. Some arrive mid-crisis, having already tried to manage their own Amazon advertising, watched their ACoS climb above 100%, and realized that something had gone structurally wrong. This is the story of one of those rescues. Handled by Melissa Burch & Lefteris E. — Rescue & Ongoing Management When A
Melissa Burch
3 min read


From $0 to $152K: How We Built a Self-Publishing Business From the Ground Up
Building a Self-Publishing Business From the Ground Up Amazon PPC · Full Catalog Management Apr 2024 — Mar 2026 · 24-Month Engagement When this independent author first reached out to A&A Publishing & Marketing, they had written something genuinely worth reading. The problem? Almost no one was reading it. Two years later, their catalog had generated $152,564 in total revenue, $115,350 in net profit, and an advertising engine that keeps producing even when ads are paused. Hand
Melissa Burch
5 min read


Bringing Complex Geopolitical Analysis to Market
This case study examines how A&A Publishing and Marketing successfully published Thomas Yeggy's specialized non-fiction work "China Thermonuclear Conflagration 2029: Worldwide Nuclear Winter," bringing complex geopolitical analysis to market with professional presentation and strategic positioning.
Melissa Burch
3 min read


Building an Author Platform from Vision to Reality
This case study explores how A&A Publishing and Marketing partnered with debut author Asif Menghrani to bring his fantasy novel "5 Souls" to market, establishing not just a published book but a complete author platform with professional website presence and strategic market positioning.
Melissa Burch
2 min read
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