Melissa Burch

Turning a Negative-ROI Ad Account Into a Profit Center ACoS Recovery · Campaign Restructure Ongoing Engagement · Rescue & Optimization Not every client comes to us at the beginning. Some arrive mid-crisis, having already tried to manage their own Amazon advertising, watched their ACoS climb above 100%, and realized that something had gone structurally wrong. This is the story of one of those rescues. Handled by Melissa Burch & Lefteris E.  — Rescue & Ongoing Management When Ads Become the...

Building a Self-Publishing Business From the Ground Up Amazon PPC · Full Catalog Management Apr 2024 — Mar 2026 · 24-Month Engagement When this independent author first reached out to A&A Publishing & Marketing, they had written something genuinely worth reading. The problem? Almost no one was reading it. Two years later, their catalog had generated $152,564 in total revenue, $115,350 in net profit, and an advertising engine that keeps producing even when ads are paused. Handled by Melissa...

This case study examines how A&A Publishing and Marketing successfully published Thomas Yeggy's specialized non-fiction work "China Thermonuclear Conflagration 2029: Worldwide Nuclear Winter," bringing complex geopolitical analysis to market with professional presentation and strategic positioning.