<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jim Edit - New A&A Website Project]]></title><description><![CDATA[New A&A Landing Page]]></description><link>https://authors.aa-services.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 06 Apr 2026 06:04:01 GMT</lastBuildDate><atom:link href="https://authors.aa-services.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Stopping the Bleed: Turning a Negative-ROI Ad Account Into a Profit Center]]></title><description><![CDATA[Turning a Negative-ROI Ad Account Into a Profit Center ACoS Recovery · Campaign Restructure Ongoing Engagement · Rescue &#38; Optimization Not every client comes to us at the beginning. Some arrive mid-crisis, having already tried to manage their own Amazon advertising, watched their ACoS climb above 100%, and realized that something had gone structurally wrong. This is the story of one of those rescues. Handled by Melissa Burch &#38; Lefteris E.  — Rescue &#38; Ongoing Management When Ads Become the...]]></description><link>https://authors.aa-services.co/post/stopping-the-bleed-turning-a-negative-roi-ad-account-into-a-profit-center</link><guid isPermaLink="false">69bad993293fee368c801f7b</guid><category><![CDATA[Case Study]]></category><pubDate>Wed, 18 Mar 2026 17:18:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8f26dd417e9b44dba5e1039a4989b477.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Melissa Burch</dc:creator></item><item><title><![CDATA[From $0 to $152K: How We Built a Self-Publishing Business From the Ground Up]]></title><description><![CDATA[Building a Self-Publishing Business From the Ground Up Amazon PPC · Full Catalog Management Apr 2024 — Mar 2026 · 24-Month Engagement When this independent author first reached out to A&#38;A Publishing &#38; Marketing, they had written something genuinely worth reading. The problem? Almost no one was reading it. Two years later, their catalog had generated $152,564 in total revenue, $115,350 in net profit, and an advertising engine that keeps producing even when ads are paused. Handled by Melissa...]]></description><link>https://authors.aa-services.co/post/from-0-to-152k-how-we-built-a-self-publishing-business-from-the-ground-up</link><guid isPermaLink="false">69bad05dc384c212cc965cae</guid><category><![CDATA[Case Study]]></category><pubDate>Wed, 18 Mar 2026 16:53:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b0df5d06c30e47a0a1afd4a79aa8c1ac~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Melissa Burch</dc:creator></item><item><title><![CDATA[Bringing Complex Geopolitical Analysis to Market]]></title><description><![CDATA[This case study examines how A&#38;A Publishing and Marketing successfully published Thomas Yeggy's specialized non-fiction work "China Thermonuclear Conflagration 2029: Worldwide Nuclear Winter," bringing complex geopolitical analysis to market with professional presentation and strategic positioning.]]></description><link>https://authors.aa-services.co/post/case-study-bringing-complex-geopolitical-analysis-to-market</link><guid isPermaLink="false">69bacf3b849606387eca9f80</guid><category><![CDATA[Case Study]]></category><pubDate>Wed, 12 Nov 2025 03:04:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3de8ea_0b1b73d6d6734fefa8ac9bdbf8bd1da3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Melissa Burch</dc:creator></item><item><title><![CDATA[Building an Author Platform from Vision to Reality]]></title><description><![CDATA[This case study explores how A&#38;A Publishing and Marketing partnered with debut author Asif Menghrani to bring his fantasy novel "5 Souls" to market, establishing not just a published book but a complete author platform with professional website presence and strategic market positioning.]]></description><link>https://authors.aa-services.co/post/case-study-building-an-author-platform-from-vision-to-reality</link><guid isPermaLink="false">69bacf3b849606387eca9f7f</guid><category><![CDATA[Case Study]]></category><pubDate>Wed, 12 Nov 2025 02:55:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3de8ea_86b740ffecf64680b758cb87f8b5a449~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Melissa Burch</dc:creator></item><item><title><![CDATA[From Vanity Press Limitations to Amazon Bestseller]]></title><description><![CDATA[This case study examines how A&#38;A Publishing and Marketing transformed the publishing trajectory of author J. Andrew Rice...]]></description><link>https://authors.aa-services.co/post/case-study-from-vanity-press-limitations-to-amazon-bestseller</link><guid isPermaLink="false">69bacf3b849606387eca9f7e</guid><category><![CDATA[Case Study]]></category><pubDate>Tue, 04 Feb 2025 13:43:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3de8ea_4f87b5593b2f4aaa89cc1a3fdb9205f1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Melissa Burch</dc:creator></item><item><title><![CDATA[Mastering Market Timing and Positioning]]></title><description><![CDATA[From Vision to #1 Amazon Bestseller: The Lucas Wall Story When accomplished technology strategist Lucas Wall approached our team in early 2023, he brought more than just a manuscript—he brought invaluable market insight. Recognizing the unprecedented opportunity in the AI conversation, Wall partnered with us to ensure his expertise would reach decision-makers during this critical market window. Strategic Imperative Position Wall's unique vision for maximum impact Establish authority in an...]]></description><link>https://authors.aa-services.co/post/case-study-mastering-market-timing-and-positioning</link><guid isPermaLink="false">69bacf3b849606387eca9f7d</guid><category><![CDATA[Case Study]]></category><pubDate>Sun, 26 Jan 2025 22:06:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3de8ea_eb3a0fba7b7c4cb3a102fdc900b02507~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Melissa Burch</dc:creator></item></channel></rss>